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In pursuit of the ultimate eco-car, Toyota are developing a range of clean and green technologies for today and tomorrow.
For the next few decades, petrol and diesel will continue to be the mainstream automotive fuels. Although Toyota are focused on reducing the consumption of these fuels by pursuing technological innovation in their vehicles, they believe that, in the future, different vehicle types with different energy sources will have to co-exist.
The green area below positions full hybrid (such as Prius and Auris) as the core technology for 21st century mobility. It foresees a bright future for the mass commercialisation of models built on a hybrid platform.
To the far left, you can see that Toyota envisages battery-powered electric applications meeting the need for short-range commuter and small delivery vehicles. And to the far right, you can see how fuel cell applications have the potential to meet commercial transport needs in the future.

Each technology takes into consideration our customers’ needs and driving habits, energy sources and supply, as well as market constraints – ensuring that we continue to deliver “the right car, for the right place, and at the right time.”
Petrol and diesel come at a price, and not just at the pump. Engines using these fuels emit greenhouse gases which contribute to climate change, as well as other harmful particles that pollute the atmosphere. As petrol and diesel will continue to power vehicles for the foreseeable future, Toyota are dedicated to developing technologies that continuously reduce these emissions.
Toyota have re-examined the whole structure of the internal combustion engine to find ways for petrol and diesel engines to burn less fuel more efficiently and without compromising performance. This has led to an enhanced offering of environmental technologies, which Toyota call "Toyota Optimal Drive"

Toyota Optimal Drive: minimising environmental impacts, maximising driving performance
No longer do customers have to choose between ‘green credentials’ and driving performance when buying conventional technologies like petrol or diesel.
By the end of 2010, it is estimated that over 92% of the Toyota brand’s line-up will have Toyota Optimal Drive as standard, a package of innovative environmental technologies that delivers a balance of reduced fuel consumption, low CO2 emissions and uncompromised driving pleasure.
We are so confident that we can save you money and lower your carbon footprint that we invite you to give us 60 minutes of your time. We can show your real life benefits in owning a Toyota with Optimal Drive Technology, we will also show you how much money you will save as well as reducing CO2. For more information please Contact Us for an appointment
The Environmental Transport Association
The ETA has produced a top ten list of green cars, you will not be suprised to hear that threeToyota cars appear in the top ten and the iQ is number one! For the full story, visit the ETA website

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